Does your company have an iconic logo, one that defines who you are or what you do in an instant?
We’re not talking about a cartoon character spokesman, like the Geico Gecko (or the Geico Caveman, take your pick). We’re talking something more akin to the “apple” logo for Apple.
As we’ve seen on any number of episodes of THE PITCH or CELEBRITY APPRENTICE, a vital part of marketing your business or product can come down to the most simple of items, THE LOGO.